Zain
Zain is a leading telecommunications company in the Middle East. Sixeightdigital was hired on a freelance basis by R/GA London to work on the interaction design of various digital interfaces inside a flagship store in Bahrain. The store is an interactive retail experience featuring the latest in digital and retail technology. Interfaces included:
- A digital customer queue system.
- Ten 42-inch interactive touch screen displays helping customers find information easily.
- Zain Create – A touch screen tool allowing customers to select from available phone skins and other available objects. A specialist applies the designs to the customer’s device while they wait.
- Promo Wall: A 16-screen motion tracking video wall detects customers walking by and follows their movements with motion graphics. Four mobile devices in front of the display provide information to customers when lifted from their docking stations.