Planning and research

There's often a temptation with a new web or mobile project to rush in with the look and feel or to meet a deadline. Most successful digital products and services have been carefully planned from the outset and are built to respond to the needs of the business and its customers. Sixeightdigital can help ensure that the correct initial planning is undertaken to avoid a budget blowout and to make sure our clients get a return on their investment.

Digital marketing services

We always like to know what kind of digital marketing has been conducted on a project before we start work. If there's something that hasn't been done that would benefit the final product we can arrange the following services:

• Feasibility studies
• Ethnographic research
• Online surveys
• Search analytics
• Google adwords consultation
• Web advertising consultation
• Mobile advertising consultation

Discovery services

The discovery phase is our chance to get familiar with a clients business, its product and its users. At the end of the discovery phase we'll produce a document detailing our findings. Here are few optional services we offer:

• Quantitative and qualitative research
• Expert reviews
• Business requirement gathering workshops
• Persona workshops (user profiles)
• User journeys
• Mental modelling (service design)
• Focus groups
• Contextual enquiry
• Competitor benchmarking
• Gap analysis

For more information about our planning and research services contact us.